How Sneakers Became Popular

How Sneakers Became Popular. I'm the last decade sneakers have become popular as collectors want them and many people want what their favorite celebrity wears. This forged the sneaker's deep-rooted place in popular culture.

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Nobody, who was caring about the look or style, would ever wear them on the street. Sneakers were once the symbol of athleticism that has been transcended to the most fashionable and comfortable footwear that everyone loves. This brand became the most popular athletic shoe in the world.

That?s when a German man named Adi Dassler created a sneaker that he named after himself: Adidas.

For many of us, lacing up a pair of trainers is the only way to complete an outfit, whether you're off duty or in the office.

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Unlock this story and all of Quartz today. How Converse Got So Damn Popular. Sneakers Started to Become a Fashion Symbol.